How to Avoid The MistakesOne way is a bridal show or wedding expo. But if you have never had any experience as an exhibitor, it can be easy to waste the time and money you invest by not doing what it takes to be successful.
Here are 4 mistakes new wedding planners often make when they exhibit at their first bridal shows and what you should do instead:
Mistake #1 - They don't select the correct shows
Bridal shows may start trying to sell you exhibit space you as soon as they hear you are a wedding planner. And, it can be very appealing to be in the biggest bridal show in town but do some research, ask questions and talk to former exhibitors. Find out if the show attracts the brides in your niche and if the exhibitors had success selling their products and services to attendees.
Mistake #2 - They think all they need to do is show up on the day of the show
Capturing leads and getting appointments for consultations at a show requires a lot of thought and advance planning.
Mistake #3 - They think it is all about the decoration
The decor attracts and brings brides into your booth, but you have to get them to talk to you, give you their contact information and make an appointment or you will be wasting your time and money exhibiting at the show.
Mistake #4 - They don't look professional
You, you staff, your booth and your marketing materials are examples of the quality of service and professionalism of your business.
Mistake #5 - They treat it as a one-shot deal
Many new planners think if they haven't signed up a bride at a bridal show, they won't get any clients from it. Brides don't always decide they need a planner until long after a show is over, so you need to keep in touch. Stay in contact with e-newsletters and postcard mailings so you come to mind when the brides are ready to hire a planner.
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