How to Advertise Your Wedding Planning Business

Top five ways to Advertise Your Wedding Planning Business

There are many ways to advertise a wedding planning business offline (It means not using the Internet).

1) Business Cards

Use the front of your business card to give contact information and the back to give a wedding tip. Or, use the back to offer a free list of wedding tips or a wedding planning checklist if they go to your website and give you their email address. 2) Brochures and Postcards

Work with a graphic designer to create brochures or postcards that you can mail, distribute at bridal events, and give to wedding vendors to give to their clients.

3) Networking

Attend networking events sponsored by wedding and event planning associations to meet other wedding vendors to partner with. Also attend business networking events, such a Chamber of Commerce mixers, in your own community to get the word out locally about your business.

4) Print Ads

Purchase print advertising in publications where brides in your niche would see it. Select local area editions of bridal magazines versus national bridal magazines or publications that don't specifically target brides.

5) Booths at Bridal Fairs

Buy a space and be an exhibitor at a bridal fair or expo. You will not only get to meet potential clients, you will also meet other wedding vendors whom you can partner with to create fabulous weddings and exchange referrals.

Don't feel you have to use every single method of marketing and advertising that is available.

Five Mistake New Wedding Planner make at Thier First Bridal Show

How to Avoid The Mistakes

One way is a bridal show or wedding expo. But if you have never had any experience as an exhibitor, it can be easy to waste the time and money you invest by not doing what it takes to be successful.

Here are 4 mistakes new wedding planners often make when they exhibit at their first bridal shows and what you should do instead:

Mistake #1 - They don't select the correct shows

Bridal shows may start trying to sell you exhibit space you as soon as they hear you are a wedding planner. And, it can be very appealing to be in the biggest bridal show in town but do some research, ask questions and talk to former exhibitors. Find out if the show attracts the brides in your niche and if the exhibitors had success selling their products and services to attendees.

Mistake #2 - They think all they need to do is show up on the day of the show

Capturing leads and getting appointments for consultations at a show requires a lot of thought and advance planning.

Mistake #3 - They think it is all about the decoration

The decor attracts and brings brides into your booth, but you have to get them to talk to you, give you their contact information and make an appointment or you will be wasting your time and money exhibiting at the show.

Mistake #4 - They don't look professional

You, you staff, your booth and your marketing materials are examples of the quality of service and professionalism of your business.

Mistake #5 - They treat it as a one-shot deal

Many new planners think if they haven't signed up a bride at a bridal show, they won't get any clients from it. Brides don't always decide they need a planner until long after a show is over, so you need to keep in touch. Stay in contact with e-newsletters and postcard mailings so you come to mind when the brides are ready to hire a planner.